Download The Rise of Spanish Multinationals : European Business in the Global Economy
Download The Rise of Spanish Multinationals : European Business in the Global Economy
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Author: Mauro F. Guill'en
Page Count: 292 pages
Published Date: 05 May 2011
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
Type: PDF
ISBN: 9781107402713
File Name: The.Rise.of.Spanish.Multinationals.European.Business.in.the.Global.Economy.pdf
Download Link: The Rise of Spanish Multinationals European Business in the Global Economy
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Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefonica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillen offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.
Read online The Rise of Spanish Multinationals : European Business in the Global Economy Buy and read online The Rise of Spanish Multinationals : European Business in the Global Economy Download The Rise of Spanish Multinationals : European Business in the Global Economy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook The Rise of Spanish Multinationals : European Business in the Global Economy
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The Rise of Spanish Multinationals : European Business in the Global Economy by Mauro F. Guill'en
Author: Mauro F. Guill'en
Page Count: 292 pages
Published Date: 05 May 2011
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
Type: PDF
ISBN: 9781107402713
File Name: The.Rise.of.Spanish.Multinationals.European.Business.in.the.Global.Economy.pdf
Download Link: The Rise of Spanish Multinationals European Business in the Global Economy
---------------------------------------------------------------
Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefonica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillen offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.
Read online The Rise of Spanish Multinationals : European Business in the Global Economy Buy and read online The Rise of Spanish Multinationals : European Business in the Global Economy Download The Rise of Spanish Multinationals : European Business in the Global Economy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook The Rise of Spanish Multinationals : European Business in the Global Economy
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